The inspiration for this project came about in July 2011. I had recently attended the HOW Design Conference in Chicago and picked up a book called Photo Idea Index by Jim Krause. It gave me a new perspective on photography and most importantly, the encouragement to practice daily.
Typography has been one of my passions since art school. I started to notice typography around my Chicago neighborhood while taking long walks with the dog that summer (my only exercise in my last month of pregnancy).
A letterform on a sign. An address number. Words spray painted on the ground. From the obvious to the obscure, I was intrigued and delighted by the typography I stumbled upon. All I had on hand was my cell phone, so I started snapping photos and sharing them.
After my son was born in the late summer, I continued my typographic/photographic pursuits on our daily strolls.
Waiting for the dog to find the “perfect spot” now meant an opportunity to stumble upon the perfect photo. Walking outside of our usual route—hoping Little One would take a nap—led to the discovery of a new typographic detail.
Do you recognize any of these typographic spots?
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Technical notes: some images use Instagram and Hipstamatic apps and have their respective filters applied.
All images © Lidia Varesco Design, LLC
